Services
Inside Out Challenges lead to Outside In Solutions
We do things that are required for good software product marketing management. Often times, these are exactly the types of things that even the best product managers and marketing managers don't have time to do! We can help by bringing in an objective viewpoint, a solid marketing and technology foundation, and a proven methodology. We can act as an adjunct member of your organization, working side-by-side with your team, or we can be contracted on a project basis.
Interim marketing management.
We can operate at all levels of marketing management. We can step in as your interim VP of Marketing, as a marketing manager... or just take a specific project off your plate.
Develop and refine your Go-to-Market plans.
We can help you refine your market segmentation and identify market segments that you may not have thought were appropriate for your products. We'll clearly differentiate your products, identify barriers to entry for you and your competition, and present several approaches for your go-to-market strategies.
Create sales tools that helps your field force close deals.
We'll analyze your sales engagement cycle, and create a sales tool and collateral plan that matches your prospects' needs. We'll determine the challenges of each Buying Influence and create messages that will compel them to buy. Then, we'll train your sales force on the best use of those tools.
Enhance your lead generation programs.
Lead gen programs are only successful if they attract the right leads. We'll develop a solid understanding of who is involved in your sales engagement process:
- Who are the economic buyers?
- Who are the users?
- And who are the gatekeepers?
We'll determine which audiences create the best leads and what will compel them to respond to your programs. Then, we'll help your demand generation staff create high impact programs.
Enhance Marketing↔Sales force alignment.
If you've recently rolled out a sales force methodology (like Strategic Selling, CustomerCentric Selling, or TAS), we can enhance your marketing/sales force alignment by training your marketing staff on how they can support the new methodology with the right sales tools and leads.